Mark your diaries now for this ASPIRE2025 seminar to be presented by Professor Pamela Ling, an internationally recognized expert in young adult tobacco use and tobacco industry marketing strategies and anti-tobacco interventions appealing to young people.
Wellington seminar
Venue: Te Wharewaka, Wellington waterfront
Date: Thursday 31 July | 3.45pm
View flier: Novel interventions to reduce smoking among young adults
Registration: Free attendance, but please RSVP to Donna at the Health Promotion Agency by 2pm on Tuesday 29th July. Email: d.harding@hpa.org.nz
Auckland Seminar
Venue: Remuera Room, Ellerslie Event Centre, Auckland
Date: Monday 4 August | 12.30pm
View flier: Novel Interventions to Reduce Smoking among Young Adults
Registration: Free attendance, but please RSVP to info@talapasifika.org.nz
Pamela is the Associate Director of the Centre for Tobacco Control Research and Education at the University of California, San Francisco. She has published prolifically and leads several national studies funded by the US National Institutes of Health.
Topics she will cover include:
Young adults—a priority group.
Smoking among young adults in the US remains higher than among any other population group. While most young people smoke their first cigarette before the age of 18, during young adulthood (age 18-25) many experimenters transition to regular smoking. What are the factors of influence and how are tobacco industry marketing campaigns designed to exploit these factors?
How social branding interventions could influence young adults?
Pam will describe current trends in tobacco marketing targeting young adults, and examine how a novel social branding campaign significantly reduced regular and daily smoking in this group.
The social branding campaign was designed to counter commercial tobacco marketing and tailored to a specific bar/nightclub culture (“hipster” young adults). Using opinion leaders to deliver anti-tobacco messages, which were selected based on the priorities and values of “hipsters” allowed the program to gain credibility and promoted uptake.
Don’t forget to register now, as numbers are limited at these venues.