New Zealand: Ground-breaking action plan may help country achieve its Smokefree 2025 goal


NZ’s ambitious plan has potential global implications. If it sees smoking prevalence fall to minimal levels by 2025, NZ’s action plan could become an endgame template for countries to adapt to suit their environments. NZ’s bold and innovative strategies could set an international precedent and offer an exemplar illustrating how the health loss, inequity and economic burden caused by the tobacco epidemic can finally be ended.