Targeting a new generation – time for a greater focus on smoking uptake prevention?

Public Health Expert Blog

The theme of this year’s World No Tobacco Day (WNTD) is how the tobacco industry continues to target young people and recruit new generations to smoking. It is accompanied by a call to action to recruit young people to join the fight for them to become a tobacco-free generation. So how could this year’s WNTD theme inform New Zealand’s smokefree activities and, specifically, how does it relate to efforts to achieve a Smokefree Aotearoa?

In this blog, we argue for greatly increasing actions to minimise smoking uptake by youth and young adults so we can achieve a Smokefree Aotearoa equitably and sustainably.

For more information

Please contact:
Richard Edwards
University of Otago, Wellington