In April 2018, ASPIRE2025 researchers were privileged to host in Wellington, Dr Donna Vallone, Chief Research Officer at Truth Initiative in the United States. Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past.
Donna gave us a presentation on the youth and young adult oriented national Truth Campaign. This may provide some ideas for similar approaches to prevention of youth and young adult smoking in Aotearoa. A PDF of Donna’s presentation slides can be viewed here. The truth Campaign: Lessons learned
Examples of the adverts from the current campaign can be viewed here: https://www.thetruth.com/
For more information please contact:
Donna Vallone
Truth Initiative
email DVallone@truthinitiative.org