The hardening hypothesis suggests that as smoking prevalence declines, the remaining smokers will be the more addicted ones who are less likely to quit. But does the NZ evidence support this?
Leading researchers from ASPIRE2025 warmly congratulate the government on announcing that it will pass standardised packaging legislation within the year.
There is growing frustration with lack of robust action and progress at the national level with the Smokefree 2025 goal. However, it is not all bad news.
Once a leader on tobacco regulation, NewZealand has fallen behind, write ASPIRE2025 co-directors, Richard Edwards and Janet Hoek in this opinion piece.