The definitions of tobacco ‘endgame’ goals vary, but they have been described as “initiatives designed to change/eliminate permanently the structural, political and social dynamics that sustain the tobacco epidemic, in order to end it within a specific time”.
‘Tobacco endgame measures’ are likely to be required to achieve endgame goals. Such measures aim to reduce smoking prevalence dramatically and equitably over a relatively short time period. However, which of the many proposed endgame measures are likely to be the most feasible and effective is not clear.
This study aims to assess the views on tobacco endgame measures of a diverse range of international tobacco control experts outside of Aotearoa/New Zealand and Australia. Participants will be interviewed and asked about the views on:
- The advantages and disadvantages of specific endgame measures for smoked tobacco products.
- General and country specific factors that could influence the implementation, feasibility, or success of the specific endgame measures.
- Views on the role of non-therapeutic non-smoked nicotine products for reaching endgame goals (i.e. ‘harm reduction’ methods).
- Priorities for future research relating to endgame goals and/or measures.
Funding
National Health and Medical Research Council (NHMRC )Centres for Research Excellence Grant, 2023.
Project team members
Coral Gartner (The University of Queensland, Australia)
Kylie Morphett, (The University of Queensland, Australia)
Marita Hefler (Menzies School of Health Research)