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Contradictions surround Government’s move to slash tax on heated tobacco products- read our recent article here

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The tobacco industry language that found its way into ministerial papers-click to read 

ASPIRE Aotearoa
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  • About
    • Our people
    • Our partners & associates
    • Statement about the tobacco industry
  • Our Research
    • Current research
      • Whakahā o Te Pā Harakeke
      • Adolescent Friendships & Lifestyles Study
      • Betwixt two worlds? Disruptive technology and negotiating identity change
      • Clean teens: Understanding declines in smoking, drinking and drug use in young people's lives
      • Developing optimal strategies to support smoking cessation among RYO users
      • INSPIRED
      • Te Ara Auahi Kore
  • Research Outputs
    • Journal publications
    • Other outputs
    • Hot Topics
      • The repeal of Aotearoa’s world-leading Smokefree measures
      • Tobacco-free oral nicotine products and snus
      • Action Plan for Smokefree Aotearoa 2025
      • Tobacco Control journal 30th anniversary issue
      • Electronic Nicotine Delivery Systems (ENDS)
  • News & Events
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Current research

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  2. Our Research
  3. Current research
  • Whakahā o Te Pā Harakeke

    This five-year research programme comprises three whenu that collectively aim to reduce smoking disparities by accelerating progress towards a Smokefree Aotearoa.
  • Adolescent Friendships & Lifestyles Study 2.0: Understanding declines in smoking, drinking and drug use in young people's lives.

    This qualitative study investigates the dramatic decline of smoking, drinking and drug use among adolescents to determine the drivers of this ‘megatrend.’
  • Developing optimal strategies to support smoking cessation among RYO users

    This project examines how tailored RYO pictorial warnings and efficacy messages, developed using insights from whānau interviews, influence cessation-related beliefs and choices among people who use RYO tobacco.
  • EASE/ITC Study

    EASE is Aotearoa’s International Tobacco Control (ITC) project, a health study which aims to support Aotearoa New Zealand’s Smokefree 2025 goal.
  • INSPIRED

    INSPIRED is a collaborative project across the first six countries to adopt government-endorsed endgame goals for smoking: Aotearoa New Zealand, Canada, Finland, Ireland, Scotland, and Sweden.
  • Te Ara Auahi Kore

    Te Ara Auahi Kore (TAKe) is a series of studies that provide much needed high quality evidence for addressing smoking disparities between Māori and non-Māori.
  • Te Hao Hou: Rangatahi Māori experiences and perceptions of smoking and vaping

    Inspired by the whakataukī ‘ka pū te ruha, ka hao te rangatahi’ (‘when the old net is cast aside, the new net goes fishing’; often used to refer to intergenerational shifts in leadership), this project centres on elevating Rangatahi Māori voices, experiences, and perspectives in the development of tobacco and nicotine control policies.
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  • Adolescents and young adults (8)
  • (-) Māori/Indigenous (7)
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  • Smokefree Aotearoa (6)
  • Smoking and vaping trends/impacts (6)
  • Smoking cessation (6)
  • Tobacco endgames (6)
  • Equity (4)
  • Pacific peoples (4)
  • Smokefree campaigns (4)
  • Other priority populations (3)
  • Packaging, marketing and warnings (3)
  • Product design and addictiveness (3)
  • Alternative nicotine product regulation (2)
  • Smokefree environments (2)
  • Tobacco supply and retailing (2)
  • Tobacco tax and pricing (2)
  • International/FCTC (1)
  • Tobacco industry (1)

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Visit the Whakahā o Te Pā Harakeke programme website

Partner Organisations

  • Cancer Society of New Zealand
  • Hāpai te Hauora
  • Institute of Environmental Science and Research (ESR)
  • Kōkiri Marae
  • Auckland University of Technology
  • University of Otago
  • University of Auckland
  • University of Canterbury

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