The NZ Government is to be applauded for its proposed Action Plan for the Smokefree Aotearoa 2025 goal. In this blog the evidence for three key ideas outlined in the plan is examined: permitting tobacco products to be sold in only a small number of stores; reducing the nicotine in tobacco products to very low levels; and restricting the legal sale of tobacco products to people born before a certain fixed year (the “smokefree generation” idea).
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