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The tobacco industry language that found its way into ministerial papers-click to read 

Dr

Jude Ball

BA(Psych), MA(Crit Psych), GradDipPH, PhD
Senior Research Fellow
Jude Ball

Jude joined the Department in November 2014 as a senior research fellow in the ASPIRE Aotearoa tobacco control research group, with a background in critical psychology, health promotion and applied research. She completed a PhD in 2019 exploring the drivers of long term trends in adolescent risk behaviour, in particular smoking, cannabis use, binge drinking and sexual behaviour. Her research focuses on the impact of the changing social context on youth trends, and the inter-relationships between smoking and other risk behaviours in young people. She is a member of the Adolescent Health Research Group, the team behind the Youth 2000 series, and is a long-term active member of the Public Health Association.

Current projects include:

  • A qualitative project investigating the change function and meaning of substance use (and non-use) in young people’s lives (Funding: Marsden Fast Start)
  • Leading the young adult strand of the EASE cohort study of smokers and recent quitters (Funding: HRC Programme Grant)
  • Analysis of Youth Insights Survey data 2012-2018 to explore the determinants of smoking and smoking decline in Māori and non-Māori Year 10 students aged 14-15 years (Funding: Cancer Society Programme Grant)
  • Investigation of cannabis use trends and self-reported cannabis harm in New Zealand adolescents (Funding: University of Otago Research Grant)
  • Analysis of youth vaping based on the Youth19 survey, the latest in the Youth 2000 surveys of secondary school students (Funding: HRC)

Recent publications

  1. Cochran, C.
    Hoek, J.
    Ball, J.
    What will the Government’s free vape starter kit programme achieve?
    Public Health Communications Centre Aotearoa
  2. Ball, J.
    Hoek, J.
    Waa, A.
    Slight drop in youth vaping but stark ethnic disparities remain
    Public Health Communications Centre Aotearoa
  3. Ball, J.
    Katoa, L.
    Hoek, J.
    Specialist vape store audit reveals poor compliance with new e-cigarette regulations
    New Zealand Medical Journal, 137 (1596).
  4. Ball, J.
    Hoek, J.
    Andrew Waa
    Nip, J.
    Stanley, J.
    Edwards, R.
    Young New Zealanders want a tobacco-free future - new research
    PHCC

    The new coalition government’s plan to repeal Aotearoa’s world-leading smokefree law flies in the face of public opinion, with new research demonstrating strong support for smokefree measures from

  5. Hammond, D Reid, J
    Ball, J.
    Edwards, R.
    Hoek, J.
    Waa, A.
    Stanley, J.
    Burkhalter, R
    ITC Youth & Young Adult Survey: support and perceived impact of key Smokefree policies in Aotearoa/New Zealand

    A national survey was conducted in 2023 in Aotearoa /New Zealand among 3,414 youth (aged 16-19) and young adults (aged 20-29) as part of the International Tobacco Control (ITC) Policy Evaluation Pr

  6. Hoek, J.
    Edwards, R.
    Ball, J.
    Wilson, N.
    Kurr, J
    Graham-DeMello, A.
    Hardie, L Baker, M
    McCool, J.
    Waa, A.
    The Smokefree legislation is evidence-based, removing it is not
    PHCC
  7. Ball, J.
    Zhang, J.
    Stanley, J.
    Bowden, J.
    Waa, A.
    Hammond, D.
    Edwards, R.
    Early‐onset smoking and vaping of cannabis: Prevalence, correlates and trends in New Zealand 14–15‐year‐olds
    Drug and Alcohol Review
  8. Hoek, J.
    Ball, J.
    Edwards, R.
    Waa, A.
    Teddy, L.
    Graham-DeMello, A.
    Robertson, L
    The Smokefree Generation: A core measure in New Zealand’s endgame strategy.
    Public Health Expert,
    June 28 2022.
  9. Ball, J.
    Crossin, R. Boden, J. Crengle, S.
    Edwards, R.
    Long-term trends in adolescent alcohol, tobacco and cannabis use and emerging substance use issues in Aotearoa New Zealand.
    Published online J Royal Soc NZ.
  10. Edwards, R.
    Stanley, J.
    Waa, A.
    Ball, J.
    Kaai, S.C. Ouimet, J. Martin, N. Quah, A.C.K. Fong, G.T.
    The New Zealand smokefree 2025 action plan: support for and anticipated behavioural responses to key measures among smokers in the ITC New Zealand (EASE) 2018 and 2020 surveys (Poster).
    Society for Research on Nicotine and Tobacco, Baltimore, Maryland, USA,
    March 15-18, 2022.
  11. Hoek, J.
    Ball, J.
    Robertson, L
    Gendall, P.
    Wilson, N.
    Edwards, R.
    Waa, A.
    Daily nicotine use increases among youth in Aotearoa NZ: The 2021 Snapshot Y10 Survey.
    Public Health Expert,
    March 8 2022.
  12. Hoek, J.
    Lee, E.
    Teddy, L.
    Fenton, E.
    Ball, J.
    Edwards, R.
    How do New Zealand youth perceive the smoke-free generation policy? A qualitative analysis.
    Tobacco Control.
  13. Edwards, R.
    Ball, J.
    Hoek, J.
    Wilson, N.
    Waa, A.
    Key findings on smoking and e-cigarette use prevalence and trends in the 2020/21 NZ Health Survey.
    Public Health Expert Blog,
    17 December, 2021.
  14. Ball, J.
    Fleming, T. Drayton, B. Sutcliffe, K. Lewycka, S. Clark, T. C.
    New Zealand Youth19 survey: Vaping has wider appeal than smoking in secondary school students, and most use nicotine-containing e-cigarettes.
    Australian & New Zealand Journal of Public Health,
    Advance online publication. doi: 10.1111/1753-6405.13169
  15. Ball, J.
    Zhang, J.
    Stanley, J.
    Waa, A.
    Gurram, N.
    Edwards, R.
    Has increasing internet use contributed to the decline in adolescent smoking?
    Drug and Alcohol Review,
    2022; 41(2): 365-376.
  16. Ball, J.
    Zhang, J.
    Stanley, J.
    Waa, A.
    Gurram, N.
    Edwards, R.
    Has increasing internet use due to smartphone uptake contributed to the decline in adolescent smoking?
    Drug & Alcohol Review,
    Advance online publication. doi: 10.1111/dar.13378
  17. Ball, J.
    Zhang, J. Hammond, D. Boden, J.
    Stanley, J.
    Edwards, R.
    The rise of cannabis vaping: Implications for survey design.
    New Zealand Medical Journal,
    134(1540), 95-98
  18. Edwards, R.
    Hoek, J.
    Waa, A.
    Tautolo, E-S.
    Ball, J.
    Stanley, J.
    The Smokefree 2025 Action Plan: key findings from the ITC New Zealand (EASE) project.
    Public Health Expert,
    July 5, 2021.
  19. Ball, J.
    Berrick, J.
    Edwards, R.
    Hoek, J.
    Petrovic-van der Deen, F.
    Phasing out smoking: The Tobacco-Free Generation policy.
    Public Health Expert Blog,
    14 May, 2021
  20. Clark, T. Fleming, T. Le Grice, J. Hamley, L. Crengle, S.
    Ball, J.
    Youth19 Showcase & Harnessing the Spark of Life: Maximising Whānau Contributors to Rangatahi Wellbeing.
    Presenter and discussant. Wellington, Victoria University .
  21. Ball, J.
    Zhang, J. Boden, J.
    Waa, A.
    Stanley, J.
    Gurram, N.
    Edwards, R.
    Prevalence and correlates of early-onset cannabis use in Aotearoa New Zealand.
    Proceedings of the APSAD Scientific Drug & Alcohol Conference
  22. Ball, J.
    Tautolo, E-S. Wong, S. Sim, D.
    Edwards, R.
    Smoking in New Zealand Pacific adolescents.
    University of Otago, Wellington
  23. Hoek, J.
    Ball, J.
    Edwards, R.
    Waa, A.
    Getting the marketing mix right: a commentary on NZ’s forthcoming vaping regulations.
    Public Health Expert blog,
    Oct 1 2020
  24. Ball, J.
    Edwards, R.
    Sim, D. Cook, H. Denny, S.
    What explains the decline in adolescent binge-drinking in New Zealand?
    International Journal of Drug Policy,
    84, 102826. doi: 10.1016/j.drugpo.2020.102826
  25. Hoek, J.
    Ball, J.
    Tobacco 21: An opportunity to reduce tobacco availability and increase smokefree settings?
    Nicotine & Tobacco Research,
    22(7), 1252-1253. doi: 10.1093/ntr/ntz182
  26. Hoek, J.
    Edwards, R.
    Waa, A.
    Ball, J.
    Thomson, G.
    Gendall, P.
    Marsh, L.
    Submission on Smokefree Environments and Regulated Products (Vaping) Amendment Bill.
    University of Otago, Wellington,
    March 2020
  27. Ball, J.
    Gurram, N. Martin, G.
    Adolescent cannabis use continues its downward trend, New Zealand 2012-2018.
    New Zealand Medical Journal,
    133(1510), 91-93.
  28. Ball, J.
    Commentary on Chan et al. (2020): Solving the puzzle of why substance use is declining among young people requires a multi-substance perspective.
    Addiction,
    115(1), 156-157. doi: 10.1111/add.14817
  29. Hoek, J.
    Edwards, R.
    Gendall, P.
    Ball, J.
    McCool, J.
    Waa, A.
    Freeman, B.
    Is Youth Vaping a Problem in New Zealand?
    Sciblogs,
    2019, Dec 2
  30. Ball, J.
    Why is adolescent smoking declining? Trend analysis using repeat cross-sectional data from New Zealand, 2001-2015. [Oral presentation].
    Society for Nicotine & Tobacco Research (SRNT) Oceania Conference, Sydney, Australia,
    2019, Oct 24-25
  31. Ball, J.
    Edwards, R.
    Cook, H. Sim, D.
    Trends in smoking, drinking, cannabis use and sexual behavior in Australia, England, New Zealand and the United States, 1990-2017: What are the patterns, and what do they suggest about the causes of declining adolescent risk behaviour? [Oral presentation]
    Youth Drinking in Decline: Thematic Meeting of the Kettil Bruun Society, Krakow, Poland,
    2019, April 10-12
  32. Ball, J.
    Sim, D.
    Edwards, R.
    Addressing ethnic disparities in adolescent smoking: Is reducing exposure to smoking in the home a key?
    Nicotine & Tobacco Research,
    21(4), 430-438.
  33. Ball, J.
    Sex, drugs, smokes and booze: What’s driving teen trends? Describing and explaining trends in adolescent sexual behaviour, cannabis use, smoking and alcohol use in the early 21st century.
    OUR Archive - Doctoral thesis
    University of Otago
  34. Ball, J.
    Sim, D.
    Edwards, R.
    Why has adolescent smoking declined dramatically? Trend analysis using repeat cross-sectional data from New Zealand 2002-2015.
    BMJ Open,
    8(10).
  35. Sim, D.
    Ball, J.
    Edwards, R.
    Tautolo, D.
    Smoking in Pacific adolescents.
    Pacific Smokefree Network Fono, Auckland,
    5 September 2018.
  36. Ball, J.
    Sex, drugs, smokes & booze: What’s driving teen trends?
    UOW Public Health Seminar, Wellington, New Zealand,
    24 August 2018
  37. Logan, S. Twine, S. Bromiley, G. Curtis, H.
    Ball, J.
    Edwards, R.
    Factors influencing the smoking status of ex-prisoners reintegrating into the community after release: A pilot study.
    New Zealand Medical Journal,
    131(1470), 94-96.
  38. Ball, J.
    Sim, D.
    Edwards, R.
    Waa, A.
    Addressing ethnic disparities in adolescent smoking: Is reducing exposure to smoking in the home a key? [Poster].
    Society for Research on Nicotine and Tobacco Annual Conference, Baltimore,
    22-24 February 2018.
  39. Ball, J.
    Sim, D.
    Edwards, R.
    Waa, A.
    Exposure to smoking in the home: A key to reducing ethnic disparities in smoking among adolescents? [Poster].
    Society for Research on Nicotine and Tobacco (SNRT) 24th Annual Meeting, Baltimore,
    22-24 February 2018.
  40. Sim, D.
    Ball, J.
    Edwards, R.
    The effect of tobacco price changes on adolescent smoking [Poster].
    Society for Research on Nicotine and Tobacco (SNRT) 24th Annual Meeting, Baltimore, Maryland,
    2018
  41. Ball, J.
    Adolescent smoking decline: Analyses of ASH Y10 and Youth 2000 data.
    ASPIRE-NIHI Smokefree 2025 Research Symposium, Wellington, New Zealand,
    2018
  42. Thomson, G.
    Edwards, R.
    Jaine, R.
    Hoek, J.
    Ball, J.
    Wilson, N.
    Smokefree cars legislation: Should the new government make this a priority?
    Public Health Expert,
    11 December 2017.
  43. Ball, J.
    Hoek, J.
    Tautolo, E.S. Gifford, H.
    New Zealand policy experts’ appraisal of interventions to reduce smoking in young adults: a qualitative investigation.
    BMJ Open,
    7(12), e017837.
  44. Ball, J.
    Edwards, R.
    Cook, H.
    Why are New Zealand’s rates of teen smoking, drinking, drug use and pregnancy much lower now than in the 1990s? (Oral presentation).
    PHANZ Conference, Ōtautahi, Christchurch,
    2017, October
  45. Edwards, R.
    Sim, D.
    Ball, J.
    Hoek, J.
    Beaglehole, R.
    Waa, A.
    Surveys show exposure to smoking in cars among year 10 children is not decreasing: Time for the government to act.
    New Zealand Medical Journal,
    130(1458), 56-58.
  46. Ball, J.
    Edwards, R.
    Cook, H.
    Why are the adolescents of today in many high-income countries less likely to smoke, drink, take drugs or have sexual intercourse than those of the 1990s? (Oral presentation).
    15th World Congress on Public Health, Melbourne, Australia,
    2017, April
  47. Hoek, J.
    Ball, J.
    Gifford, H. Tautolo, E.S.
    Edwards, R.
    Erick, S. Taylor, T.
    Young adult smokers’ perceptions of endgame interventions: A qualitative analysis (Oral presentation).
    Society for Research on Nicotine and Tobacco 23rd Annual Meeting, Florence, Italy,
    2017, March
  48. Ball, J.
    Sim, D. Erick, S.
    Edwards, R.
    Declining exposure to smoking in the home is an important driver of rapidly declining smoking in 14-15 year olds in New Zealand (Oral presentation).
    Society for Research on Nicotine and Tobacco 23rd Annual Meeting, Florence, Italy,
    2017, March
  49. Jaine, R.
    Edwards, R.
    Ball, J.
    Sim, D. Thomson, G. Beaglehole, R.
    Overwhelming support for smokefree cars that are carrying children: Is the Government listening?
    New Zealand Medical Journal,
    130(1465), 104-106.
  50. Hoek, J.
    Ball, J.
    Gray, R. Tautolo, E.S.
    Smoking as an ‘informed choice’: Implications for endgame strategies.
    Tobacco Control,
    26(6), 669-673.
  51. Ball, J.
    Edwards, R.
    Waa, A.
    Tautolo, E.-S.
    Stakeholder Appraisal of Selected Tobacco Endgame Policy Options in New Zealand.
    Tobacco Regulatory Science,
    3(1), 56-67.
  52. Ball, J.
    Stanley, J.
    Wilson, N.
    Blakely, T.
    Edwards, R.
    Smoking prevalence in New Zealand from 1996-2015: A critical review of national data sources to inform progress toward the Smokefree 2025 goal.
    New Zealand Medical Journal,
    129(1439), 11-22.
  53. Hoek, J.
    Ball, J.
    Gifford, H. Tautolo, E.S. Taylor, T. Erick, S.
    When should a nudge become a shove? Young adult smokers’ perceptions of tobacco endgame strategies (Oral presentation).
    Marketing and Public Policy Conference, San Luis, Obispo, USA,
    June 2016.
  54. Ball, J.
    Edwards, R.
    Waa, A.
    Tautolo, E.-S.
    Appraisal of radical options for achieving New Zealand’s Smokefree 2025 goal: Maori, Pacific, and policy experts’ perspectives (Poster).
    22nd Society for Research on Nicotine and Tobacco (SRNT) Annual Meeting, Chicago, USA,
    March 2016.
  55. Ball, J.
    Edwards, R.
    Waa, A.
    Bradbrook, S.K. Gifford, H. Cunningham, C.
    Hoek, J.
    Blakely, T.
    Wilson, N.
    Thomson, G. Taylor, S.
    Is the NZ Government responding adequately to the Māori Affairs Select Committee’s 2010 recommendations on tobacco control? A brief review.
    New Zealand Medical Journal,
    129(1428), 93-97.
  56. Ball, J.
    Waa, A.
    Tautolo, E.S.
    Edwards, R.
    Future directions to achieve Smokefree 2025? Stakeholder perceptions of the smokefree 2025 goal and selected ‘game-changer’ policies for achieving it.
    Public Health Monograph Series 2016: 1. University of Otago, Wellington.
  57. Edwards, R.
    Ball, J.
    Waa, A.
    Tautolo, E.
    Appraisal of radical options for achieving New Zealand’s Smokefree 2025 goal.
    Presented at Oceania Tobacco Control Conference, Perth, Australia,
    October, 2015
  58. Hoek, J.
    Ball, J.
    An in-depth analysis of novel on-pack warning labels (Poster).
    Poster presented at Society for Research into Nicotine and Tobacco –Europe Conference, Maastricht, The Netherlands,
    September, 2015
  59. Ball, J.
    Edwards, R.
    Waa, A.
    Tautolo, D.
    Smokefree 2025: policy experts’ views on radical policy options (Poster).
    Presented at NZ Public Health Association Conference, Dunedin, New Zealand,
    September, 2015
  60. Edwards, R.
    Hoek, J.
    Ball, J.
    Smokefree 2025: ten years and counting.
    Report from the Public Health Summer School, 2015,
    University of Otago, Wellington, April 2015

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