The study investigated how people who smoke negotiated new identity positions and the practices they retained, created or relinquished as they began vaping.

This five-year research programme comprises three whenu that collectively aim to reduce smoking disparities by accelerating progress towards a Smokefree Aotearoa.

This project examines how tailored RYO pictorial warnings and efficacy messages, developed using insights from whānau interviews, influence cessation-related beliefs and choices among people who use RYO tobacco.

EASE is Aotearoa’s International Tobacco Control (ITC) project, a health study which aims to support Aotearoa New Zealand’s Smokefree 2025 goal.

This qualitative study investigates the dramatic decline of smoking, drinking and drug use among adolescents to determine the drivers of this ‘megatrend.’