INSPIRED is a collaborative project across the first six countries to adopt government-endorsed endgame goals for smoking: Aotearoa New Zealand, Canada, Finland, Ireland, Scotland, and Sweden.

Miriama Matagi Tomasi (Ama) conducted talanoa with 16 young Pacific people to probe their knowledge, observations and experiences of tobacco supply. The sample of mainly non-smokers viewed smoking negatively, though recognised its role in reducing stress.

This five-year research programme comprises three whenu that collectively aim to reduce smoking disparities by accelerating progress towards a Smokefree Aotearoa.

EASE is Aotearoa’s International Tobacco Control (ITC) project, a health study which aims to support Aotearoa New Zealand’s Smokefree 2025 goal.