INSPIRED is a collaborative project across the first six countries to adopt government-endorsed endgame goals for smoking: Aotearoa New Zealand, Canada, Finland, Ireland, Scotland, and Sweden.

We analysed tweets supporting “World Vape Day”; we identified four key supporting arguments; found substantial criticism of those viewed as opposing ENDS, and noted frequent reliance on personal testimonials and rights based arguments.

The study investigated how people who smoke negotiated new identity positions and the practices they retained, created or relinquished as they began vaping.

This five-year research programme comprises three whenu that collectively aim to reduce smoking disparities by accelerating progress towards a Smokefree Aotearoa.

EASE is Aotearoa’s International Tobacco Control (ITC) project, a health study which aims to support Aotearoa New Zealand’s Smokefree 2025 goal.

This qualitative study investigates the dramatic decline of smoking, drinking and drug use among adolescents to determine the drivers of this ‘megatrend.’