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Emeritus Professor

Philip Gendall

PhD
Senior Research Fellow

Recent publications

  1. Hoek, J.
    Gendall, P.
    The 5000 annual deaths caused by smoking also matter
  2. Hoek, J.
    Ball, J.
    Robertson, L
    Gendall, P.
    Wilson, N.
    Edwards, R.
    Waa, A.
    Daily nicotine use increases among youth in Aotearoa NZ: The 2021 Snapshot Y10 Survey.
    Public Health Expert,
    March 8 2022.
  3. Hoek, J.
    Waa, A.
    Wilson, N.
    Gendall, P.
    Thomson, G.
    Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms.
    Public Health Expert Blog,
    21 May, 2021.
  4. Hoek, J.
    Gendall, P.
    Novotny, T.
    Wilson, N.
    Edwards, R.
    Thrasher, J.
    The Case for Banning Cigarette Filters: Addressing a Consumer Fraud, Smoking Decoy and Environmental Hazard.
    Public Health Expert Blog,
    17 May, 2021.
  5. Gendall, P.
    Hoek, J.
    Stanley, J.
    Jenkins, M. Every-Palmer, S.
    Changes in tobacco use during the 2020 COVID-19 lockdown in New Zealand.
    Nicotine & Tobacco Research,
    Advance online publication. doi: 10.1093/ntr/ntaa257
  6. Hoek, J.
    Gendall, P.
    New Zealand roll-your-own smokers' reaction to novel roll-your-own tobacco packaging warning labels.
    Drug & Alcohol Review,
    Advance online publication. doi: 10.1111/dar.13280
  7. Hoek, J.
    Gendall, P.
    Eckert, C. Louviere, J. Ling, P. Popova, L.
    Analysis of on-pack messages for e-liquids: A discrete choice study.
    Tobacco Control,
    Advance online publication. doi: 10.1136/tobaccocontrol-2020-056033
  8. Gendall, P.
    Hoek, J.
    Role of flavours in vaping uptake and cessation among New Zealand smokers and non-smokers: A cross-sectional study.
    Tobacco Control,
    30, 108-110. doi: 10.1136/tobaccocontrol-2019-055469
  9. Hoek, J.
    Gendall, P.
    Roll-your-own smokers' reactions to cessation-efficacy messaging integrated into tobacco packaging design: A sequential mixed-methods study.
    Tobacco Control,
    30, 405-412. doi: 10.1136/tobaccocontrol-2019-055570
  10. Hoek, J.
    Gendall, P.
    An analysis of factors prompting ENDS uptake among smokers and non-smokers (Poster).
    Society for Research on Nicotine and Tobacco 26th Annual Meeting,
    11-14 March 2020, New Orleans.
  11. Hoek, J.
    Gendall, P.
    Perceptions of vaping among smokers and non-smokers (Poster).
    Society for Research on Nicotine and Tobacco 26th Annual Meeting,
    11-14 March 2020, New Orleans.
  12. Hoek, J.
    Gendall, P.
    An analysis of factors prompting ENDS use and discontinuation among former vapers (Poster).
    Society for Research on Nicotine and Tobacco 26th Annual Meeting,
    11-14 March 2020, New Orleans
  13. Gendall, P.
    Hoek, J.
    Support for ENDS regulation among smoking and vaping groups (Poster).
    Society for Research on Nicotine and Tobacco 26th Annual Meeting,
    11-14 March 2020, New Orleans
  14. Gendall, P.
    Hoek, J.
    Effectiveness of e-cigarette information messages (Poster).
    Society for Research on Nicotine and Tobacco 26th Annual Meeting,
    11-14 March 2020, New Orleans.
  15. Hoek, J.
    Edwards, R.
    Waa, A.
    Ball, J.
    Thomson, G.
    Gendall, P.
    Marsh, L.
    Submission on Smokefree Environments and Regulated Products (Vaping) Amendment Bill.
    University of Otago, Wellington,
    March 2020
  16. Hoek, J.
    Gendall, P.
    Robertson, L.
    Marsh, L.
    Butting out: An analysis of support for measures to address tobacco product waste.
    Tobacco Control,
    29, 131-137. doi: 10.1136/tobaccocontrol-2019-054956
  17. Hoek, J.
    Edwards, R.
    Gendall, P.
    Ball, J.
    McCool, J.
    Waa, A.
    Freeman, B.
    Is Youth Vaping a Problem in New Zealand?
    Sciblogs,
    2019, Dec 2
  18. Hoek, J.
    Gendall, P.
    Roll-your-own pouch warnings: cross-sectional online survey of exclusive and mixed roll-your-own users. [Paper presentation].
    Oceania Tobacco Control Conference, Sydney, Australia,
    2019, Oct 22-24
  19. Hoek, J.
    George, M.
    Gendall, P.
    Conner, T.S. Thrul, J. Ling, P.M. Langlotz, T.
    An exploration of smoking-to-vaping transition attempts using a "smart" electronic nicotine delivery system.
    Nicotine & Tobacco Research,
    21(10), 1339-1346.
  20. Gendall, P.
    Hoek, J.
    Conner, T. Haggart, K. Teah, G.
    Smoking and Vaping Norms: A quantitative analysis [Poster].
    19th Annual Conference SRNT-Europe. Oslo, Norway,
    2019, Sept 12-14
  21. Gendall, P.
    Hoek, J.
    Determinants of support for interventions designed to manage tobacco product waste (TPW) [Poster].
    19th Annual Conference SRNT-Europe. Oslo Norway,
    2019, Sept 12-14
  22. Hoek, J.
    Gendall, P.
    How should we manage the harm caused by tobacco product waste?
    Sciblogs,
    2019, June 14
  23. Hoek, J.
    Gendall, P.
    Marsh, L.
    Butting Out: Correlates of Support for Measures Addressing Tobacco Product Waste. [Oral presentation].
    Marketing and Public Policy Conference, Washington DC, United States,
    2019, June 6-8
  24. Gendall, P.
    Hoek, J.
    Marsh, L.
    Smokers’ and non-smokers’ assessment of strategies to manage tobacco product waste [Poster].
    Society for Research into Nicotine and Tobacco (SRNT) 25th Annual Meeting Conference, San Francisco, California, United States,
    2019, Feb 20-23
  25. Gendall, P.
    Hoek, J.
    Smokers’ and non-smokers’ assessment of strategies to manage tobacco product waste. [Oral presentation].
    Society for Research into Nicotine and Tobacco (SRNT) 25th Annual Meeting Conference, San Francisco, California, United States,
    2019, Feb 20-23
  26. Moodie, C.
    Gendall, P.
    Hoek, J.
    MacKintosh, A.M. Best, C. Murray, S.
    The response of young adult smokers and nonsmokers in the United Kingdom to dissuasive cigarettes: An online survey.
    Nicotine & Tobacco Research,
    21(2), 227-233.
  27. Hoek, J.
    Gendall, P.
    Big tobacco's innovative smokescreen.
    Australasian Science,
    40(1).
  28. Cameron, C.
    Hoek, J.
    Sullivan, T.
    Marsh, L.
    Peterson, E.
    Gendall, P.
    Prevalence and characteristics of tobacco purchases in convenience stores: Results of a post-purchase intercept survey in Dunedin, New Zealand.
    Tobacco Control,
    28(6), 696-700.
  29. Hoek, J.
    Gendall, P.
    Eckert, C. Louviere, J. Thrasher, J.F.
    Young adult susceptible non-smokers' and smokers' responses to capsule cigarettes.
    Tobacco Control,
    28(5), 498-505.
  30. Gendall, P.
    Hoek, J.
    Marsh, L.
    McGee, R.
    Perceptions of financial incentives for smoking cessation: A survey of smokers in a country with an endgame goal.
    Nicotine & Tobacco Research,
    20(12), 1481-1488.
  31. Hoek, J.
    Gendall, P.
    Tobacco product innovation in a smokefree world: Oxymoron or commercial cynicism?
    Public Health Expert,
    23 October 2018.
  32. Gendall, P.
    Eckert, C.
    Hoek, J.
    Louviere, J.
    Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers.
    Tobacco Control,
    27(5), 519-525.
  33. Hoek, J.
    Gendall, P.
    George, M. Conner, T. Thrul, J.
    How Does Transition from Smoking to Vaping Occur? An Exploratory Study using a Smart E-Cigarette. In Special Session: Adolescents, E-Cigs, Ad Claims and E-Cig Health Warnings.
    Marketing and Public Policy Conference, Columbus Ohio,
    June 2018.
  34. Hoek, J.
    Gendall, P.
    Edwards, R.
    Nahu, S.
    Wilson, N.
    Standardised packaging: A new era in reducing tobacco marketing in NZ.
    Public Health Expert,
    14 March 2018.
  35. Gendall, P.
    Hoek, J.
    Gendall, K.
    Evaluating the emotional impact of warning images on young adult smokers and susceptible non-smokers.
    Journal of Health Communication,
    23(3), 291-298.
  36. Hoek, J.
    George, M.
    Gendall, P.
    Conner, T.S. Thrul, J. Langlotz, T.
    Real-time vaping recorded by a “smart” e-cigarette during smoking cessation attempts: A feasibility study [Poster].
    Society for Research on Nicotine and Tobacco (SNRT) 24th Annual Meeting, Baltimore, Maryland,
    2018
  37. Gendall, P.
    Hoek, J.
    Marsh, L.
    McGee, R.
    Should we pay all smokers to quit smoking? A mixed methods survey exploring New Zealand smokers’ perceptions of financial incentives.
    17th World Conference on Tobacco or Health (WCTOH), Cape Town, South Africa,
    2018
  38. Hoek, J.
    Gendall, P.
    Eckert, C. Louviere, J. Thrasher, J.F.
    Marketing of smoked tobacco in a smokefree world.
    20th Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia,
    2018
  39. Hoek, J.
    Gendall, P.
    Marsh, L.
    Butting out: Strategies addressing tobacco product waste.
    20th Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia,
    2018
  40. Hoek, J.
    George, M.
    Gendall, P.
    Conner, T. Thrul, J. Langlotz, T.
    Smart technology: Insights into smoking and “vaping” (Oral presentation).
    Australian & New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Australia,
    2017, December
  41. Hoek, J.
    Gendall, P.
    Policy options for extending standardized tobacco packaging.
    Bulletin of the World Health Organization,
    95(10), 726-728.
  42. Hoek, J.
    Gendall, P.
    New Standardised Packaging Regulations: Some good steps, but many missed opportunities
    Public Health Expert,
    28 June 2017
  43. Hoek, J.
    Gendall, P.
    On-pack tobacco warnings 2.0 (Oral presentation).
    15th World Congress on Public Health, Melbourne, Australia,
    2017, 3-7 April
  44. Hoek, J.
    Gendall, P.
    Young adult smokers’ and non-smokers’ affective responses to novel on-pack warnings (Oral presentation).
    Society for Research on Nicotine and Tobacco 23rd Annual Meeting, Florence, Italy,
    2017, March
  45. Gendall, P.
    Eckert, C.
    Hoek, J.
    Louviere, J.
    Pictorial warning labels 2.0: An evaluation of novel warnings (Oral presentation).
    Society for Research on Nicotine and Tobacco 23rd Annual Meeting, Florence, Italy,
    2017, March
  46. Gendall, P.
    Hoek, J.
    Cameron, C.
    Marsh, L.
    McGee, R.
    Smokers’ perceptions of the relative effectiveness of five tobacco retail reduction policies.
    Nicotine and Tobacco Research,
    19(2), 245-252.
  47. Gendall, P.
    Hoek, J.
    Evaluating the emotional impact of dissuasive images and messages on smokers and non-smokers (Oral presentation).
    Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand,
    December 2016.
  48. Eckert, C.
    Gendall, P.
    Hoek, J.
    Louviere, J.
    Are social warnings the new frontier in standardised tobacco packaging? (Oral presentation).
    Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand,
    December 2016.
  49. Hoek, J.
    Gendall, P.
    New Zealand Can Lead the World in Tobacco Control: Plain Packaging 2.0.
    Sciblogs,
    10 March 2016.
  50. Gendall, P.
    Hoek, J.
    Edwards, R.
    Glantz, S.
    Effect of exposure to smoking in movies on young adult smoking in New Zealand.
    PLoS ONE,
    11(3), e0148692. doi: 10.1371/journal.pone.0148692
  51. Gendall, P.
    Hoek, J.
    Eckert, C. Louviere, J. Farley, T.
    Edwards, R.
    Wilson, N.
    Impact of standardised packaging relative to a tobacco price increase: Results of two experiments (Poster).
    22nd Society for Research on Nicotine and Tobacco (SRNT) Annual Meeting, Chicago, USA,
    March 2016.
  52. Marsh, L.
    McGee, R.
    Hoek, J.
    Gendall, P.
    New Zealand smokers’ views of financial incentives to quit smoking (Oral presentation).
    22nd Society for Research on Nicotine and Tobacco (SRNT) Annual Meeting Chicago, USA,
    March 2016.
  53. Hoek, J.
    Gendall, P.
    Marsh, L.
    Cameron, C. McGee, R.
    New Zealand smokers’ perceptions of the effects of five theoretical tobacco retail reduction policies (Oral presentation).
    22nd Society for Research on Nicotine and Tobacco (SRNT) Annual Meeting, Chicago, USA,
    March 2016.
  54. Hoek, J.
    Gendall, P.
    Eckert, C. Louviere, J.
    Denormalising the object of consumption: could dissuasive sticks enhance standardised packaging?
    Presented at ANZMAC Annual Conference, Sydney, Australia,
    December, 2015
  55. Gendall, P.
    Hoek, J.
    Eckert, C. Louviere, J.
    Estimating the ‘consumer surplus’ for branded vs standardised tobacco packaging.
    Presented at ANZMAC Annual Conference, Sydney, Australia,
    December, 2015
  56. Hoek, J.
    Gendall, P.
    Eckert, C. Louviere, J.
    Dissuasive sticks: An extension of standardised (plain) packaging.
    Presented at Society for Research into Nicotine and Tobacco –Europe Conference, Maastricht, The Netherlands,
    September, 2015
  57. Hoek, J.
    Gendall, P.
    Plain packaging 2.0: extending Australia’s leadership.
    Presented at ASH Scotland conference, Edinburgh, Scotland,
    June, 2015
  58. Hoek, J.
    Gendall, P.
    Louviere, J.
    The next step in plain packaging? Dissuasive cigarette sticks and smokers’ choice behavior.
    Presented at AMA Marketing and Public Policy Conference, Washington DC, United States,
    June, 2015
  59. Gendall, P.
    Hoek, J.
    Edwards, R.
    Use and experiences of e-cigarettes in a dark market.
    Presented at SRNT 21st Annual Meeting, Philadelphia, USA,
    February 2015
  60. Gendall, P.
    Hoek, J.
    Edwards, R.
    Smokers’ and non-smokers’ support for endgame measures.
    Presented at SRNT 21st Annual Meeting, Philadelphia, USA,
    February, 2015
  61. Hoek, J.
    Gendall, P.
    Eckert, C. Kemper, J. Louviere, J.
    Effects of brand variants on smokers’ choice behaviours and risk perceptions.
    Tobacco Control,
    doi:10.1136/tobaccocontrol-2014-052094.
  62. Hoek, J.
    Gendall, P.
    Eckert, C. Louviere, J.
    Dissuasive cigarette sticks: the next step in standardised ('plain') packaging?
    Tobacco Control,
    doi: 10.1136/tobaccocontrol-2015-052533.
  63. Gendall, P.
    Eckert, C.
    Hoek, J.
    Farley, T. Louviere, J.
    Wilson, N.
    Edwards, R.
    Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging.
    Tobacco Control,
    doi:10.1136/tobaccocontrol-2015-052488.
  64. Hoek, J.
    Gendall, P.
    Eckert, C. Rolls, K. Louviere, J.
    From initiation decoy to cessation portal: Using packaging as an agent of change.
    Australian and New Zealand Marketing Academy Conference, Brisbane, Australia,
    1-3 December 2014.
  65. Hoek, J.
    Gendall, P.
    Eckert, C. Kemper, J. Louviere, J.
    How do evocative brand variants affect smokers’ choice behaviours and risk perceptions?
    Australian and New Zealand Marketing Academy Conference, Brisbane, Australia,
    1-3 December 2014.
  66. Gendall, P.
    Hoek, J.
    Glantz, S.
    Smoking in movies: How a policy loophole harms young people.
    Australian and New Zealand Marketing Academy Conference, Brisbane, Australia,
    1-3 December 2014.
  67. Gendall, P.
    Hoek, J.
    Edwards, R.
    What does the 2025 Smokefree Goal mean to the New Zealand public?
    New Zealand Medical Journal,
    Vol 127 No 1406
  68. Hoek, J.
    Gendall, P.
    Eckert, C. Rolls, K. Louviere, J.
    An evaluation of enhanced on-pack Quitline information formats.
    Accepted in Abstract Book at New Zealand Population Health Congress, Auckland, New Zealand,
    6-8 October 2014.
  69. Hoek, J.
    Gendall, P.
    Eckert, C. Kemper, J. Louviere, J. Rose, J.
    Some effects of tobacco brand descriptors on smokers perceptions and behaviours.
    New Zealand Population Health Congress, Auckland, New Zealand,
    6-8 October 2014.
  70. Gendall, P.
    Hoek, J.
    Marsh, L.
    Edwards, R.
    Healey, B. Jaine, R.
    Beyond retail regulation: Managing the social supply of tobacco.
    Marketing and Public Policy Conference, Boston,
    4-6 June 2014.
  71. Gendall, P.
    Hoek, J.
    Marsh, L.
    Edwards, R.
    Healey, B.
    Youth tobacco access: trends and policy implications.
    BMJ open,
    4(4), e004631.
  72. Hoek, J.
    Gendall, P.
    Kemper, J.
    How do brand variant names affect perceptions of risk and quitting ease?
    The 20th Annual International Meeting of the Society for Research on Nicotine and Tobacco (SRNT), Seattle, USA,
    5-8 February 2014.
  73. Hoek, J.
    Gendall, P.
    Edwards, R.
    Healey, B.
    Marsh, L.
    Adolescents’ Tobacco Supply Sources in a Changing Policy Environment.
    The 20th Annual International Meeting of the Society for Research on Nicotine and Tobacco (SRNT), Seattle, USA,
    5-8 February 2014.
  74. Hoek, J.
    Gendall, P.
    Eckert, C. Rolls, K. Louviere, J.
    A comparison of on-pack Quitline information formats.
    Tobacco control,
    tobaccocontrol-2014.
  75. Hoek, J.
    Kemp, J.
    Gendall, P.
    Could Evocative Brand Variant Names Undermine Plain Packaging? (Oral Presentation).
    Presented at Smokefree Oceania, Auckland, NZ,
    23-25 October, 2013.
  76. Hoek, J.
    Healey, B.
    Gendall, P.
    Edwards, R.
    Jaine, R.
    Determinants of Adolescents’ Perceptions of Plain Packaging (Oral Presentation).
    Presented at Smokefree Oceania, Auckland, NZ,
    23-25 October, 2013.
  77. Hoek, J.
    Healey, B.
    Gendall, P.
    Edwards, R.
    Jaine, R.
    How do adolescents perceive plain packaging?
    NZ Medical Journal,
    Vol 126 No 1383.
  78. Hoek, J.
    Gendall, P.
    Whyte, G.
    Perceptions and Misperceptions of a Smokefree Goal: Challenges for Communications (Poster).
    Presented at the 10th APACT conference, Japan,
    18-21 August.
  79. Whyte, G.
    Gendall, P.
    Hoek, J.
    New Zealand Smokers’ and Non-Smokers’ Support for End-Game Retail Policies (Oral Presentation).
    Presented at the 10th APACT conference, Japan,
    18-21 August.
  80. Whyte, G.
    Gendall, P.
    Hoek, J.
    An Evaluation of the Removal of Tobacco Retail Displays in New Zealand (Oral Presentation).
    Presented at the 10th APACT conference, Japan,
    18-21 August.
  81. Whyte, G.
    Hoek, J.
    Gendall, P.
    Advancing the retail endgame: public perceptions of retail policy interventions.
    Tobacco Control,
    advance online. doi:10.1136/tobaccocontrol-2013-051065 (Published first 10 July 2013).
  82. Hoek, J.
    Hoek-Sims, A.
    Gendall, P.
    A qualitative exploration of young adult smokers’ responses to novel tobacco warnings.
    BMC Public Health,
    2013, 13:609
  83. Gendall, P.
    Hoek, J.
    Maubach, N.
    Edwards, R.
    Public support for more action on smoking.
    New Zealand Medical Journal,
    126(1375)
  84. Gendall, P.
    Hoek, J.
    Mather, D.
    Edwards, R.
    How Effective Are Alternative Plain Pack Designs? (Oral Presentation).
    Marketing and Public Policy Conference 2013: The Changing Role of Policy in Consumer Well-Being. Washington D.C.: May 30–June 1, 2013.
    Best Paper in Conference. Published in: Salisbury L, Seiders K eds. Conference Proceedings. American Marketing Association, Vol 23, p 42-43; 2013, Chicago.
  85. Hoek, J.
    Gendall, P.
    Mather, D. Maubach, N. Gifford, H. Erick, S. Tautolo, D.
    Edwards, R.
    Newcombe, R.
    An Evaluation of Alternative Smokefree Message Themes (Oral Presentation).
    Paper presented by Richard Edwards at the 19th Annual International Meeting of the Society for Research on Nicotine and Tobacco (SRNT), Boston USA,
    13-16 March 2013.

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