INSPIRED is a collaborative project across the first six countries to adopt government-endorsed endgame goals for smoking: Aotearoa New Zealand, Canada, Finland, Ireland, Scotland, and Sweden.

In-depth interviews probing how people with fewer material resources viewed tobacco endgame policies found they supported denicotinisation and enhanced cessation support, but often relied on industry framing to assert smoking as a “choice”.

We explored pharmacists’ views on supplying tobacco as a short-term measure designed to reduce smoking prevalence. Once smoking prevalence falls, pharmacy-supply could introduce a health-promotion approach to tobacco supply.

We explored how young people aged 17 to 18 perceived the Smokefree generation proposal. A large majority supported this policy and viewed it as protecting them from harms of addiction they had seen affect others.

Te Ara Auahi Kore (TAKe) is a series of studies that provide much needed high quality evidence for addressing smoking disparities between Māori and non-Māori.

This five-year research programme comprises three whenu that collectively aim to reduce smoking disparities by accelerating progress towards a Smokefree Aotearoa.

EASE is Aotearoa’s International Tobacco Control (ITC) project, a health study which aims to support Aotearoa New Zealand’s Smokefree 2025 goal.